I.COLOR.U — colour as cultural reference
The I.COLOR.U series takes a different approach from the Delicious range. Where Delicious is about illustration performance — shading, saturation, visual impact — I.COLOR.U treats colour as a cultural statement. Each of the three inks is named in Korean, references a specific element of Korean culture or landscape, and is formulated to embody that reference in colour. Giwa (기와) is the grey-green of traditional Korean roof tiles. Gogung (궁) is the complex deep tone of the royal palace. Haneul (하늘) is sky blue with a pink sheen that resembles sunset light on the horizon. These are not simply attractive colours — they are colour arguments.
Honest Note:
Who is it For?
FREQUENTLY ASKED QUSTIONS (FAQ)
Why are the names in Korean?
The I.COLOR.U series deliberately names each colour in Korean because the cultural reference cannot be adequately translated. Giwa (기와) means roof tile, but the colour is specifically the grey-green of the traditional Korean ceramic tile — saying 'roof tile green' loses what the name is pointing at. The Korean names are part of the product.
Does Haneul have a standalone page?
Yes — Haneul has its own product page covering the pink sheen behaviour in detail, including the specific paper requirements. The sheen only appears on slow-absorbing papers like Tomoe River with medium or broader nibs
How does the I.COLOR.U series compare to the Delicious range?
Delicious is illustration-focused with high saturation and shading. I.COLOR.U is collector-focused with cultural references and more subtle colour character. The two series serve different purposes and different buyers.